Brushstrokes of Conscious Fashion

Conscious Fashion

Since our origins, there are four essential pillars in society: food, housing, energy sources, and clothing.

We can trace the history of clothing back to the Homo Sapiens (the first iteration of modern humanity); as they hunted animals and used their skins for clothing. For years, many publications have focused on the world of fashion, especially since the vibrant twentieth century technological evolution. Most publications have been dedicated to women’s fashion, thus creating a synonym between women & fashion. These publications also promote the notion that the fashion industry is frivolous, which from my humble opinion, is not true. Fashion has served as a catalyst in society. It has broken paradigm, changed, innovated, and of course, propelled humanity towards the future. That is why, as we strive to understand fashion, we are expanding our sociocultural knowledge. Fashions enormous power is demonstrated when it is used as a progressive movement and unifies disparate people.

Nowadays, thanks to progressive fashion, the line between male-female archetypes have blurred. Due to this shifting social landscape, the concept of fashion being masculine is no longer debated. Designers in major cities can experiment and expand the male fashion portfolio.

In major cities, from London (where it never lost its essence), New York, Tokyo, and Beijing, there is a conscious effort to explore fashion’s origins. Individuals have been inspired to carve out their own amalgamations of styles instead of purchasing a generic experience. Because of its focus on the individual experience, today’s fashion is becoming socially aware: climate change, pollution, inequalities of workers in massive factories, has begun to penetrate our collective conscience.

This doesn’t mean everyone is listening. In the oriental world, we find rivers contaminated with dyes that are dumped by manufacturers (dyes that are banned in the occidental world) to make low cost garments which are demanded by western industry. The world is succumbing to marketing strategies pushed by large corporations, where the soul of the sector is controlled by projections and not a social conscience.

Demonstrated in recent buyer’s trends, there is an active desire for more humanitarian fashion. It’s now important to look at a label and see where the cloths are made. The new desire is to seek handmade garments that last longer. The throw away mentality is giving way to more conscious buying patterns.

Society is changing and our conscience is talking to us; the new fashion philosophy is here to stay.